Welcome! 

SOCIAL MEDIA WORKSHOP INFO- APRIL 29TH & APRIL 30TH

(Watch the video for testimonials about this workshop)

 

Let's work together to build your business and personal BRAND! Here are the specifics of the upcoming workshop:

Who should enroll: You are a small business owner that knows you need to utilize Social Media such as Facebook, Instagram, YouTube, blog on your website, etc but you're not sure how to effectively do this.

Why do you need this: You see others around you effectively marketing their business and know you have a product or service that would translate well to Social Media.

Where is the workshop: This workshop will be limited to 4 individuals each day on a first come, first served basis. It will take place at Z Photog Studio at 5834 Stage Rd in Bartlett, TN. 

When is it: This class is two stand alone days. Day One is geared more towards the beginner, or those seeking more knowledge on how all the sites work and which they should be using. Day Two is creating visual content, so there is an assumption you know everything you need to know about the sites to post if you do this day as a stand alone. You can choose to enroll in only one or the other or both! We can discuss this if you need help deciding.

What will you learn: 

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Day One: April 29th 9am-12pm: Understanding Social Media

  • A deep dive into all the top social media sites with an emphasis on Facebook, Instagram, Youtube, LinkedIn and Blog/Website content and interaction
  • Exercise in knowing whom you are targeting
  • Exercise in how to market yourself and your brand
  • Exercise in writing engaging posts
  • An understanding of how consumers shop and compare you to others online
  • An understanding of Analytics in regards to Google, Facebook, and Instagram
  • An overview of Algorithms and when to post
  • Hashtags
  • Understanding Organic reach vs Paid reach
  • Maximizing networks through Facebook Groups

Day Two: Hands On: April 30th 9am-12pm: Learning from a professional photographer how to create Images and Short Video for your brand

  • You’ve heard that a picture is worth a 1,000 words. Up your brand game by learning how to take good images with just your cell phone that reflect your brand. Also learn how to represent what you do through video. Walk away with planned ideas of what to photograph and video to engage your clientele on an ongoing basis.
  • Exercise in storyboarding

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How Much Is It? Each individual class is $500 or book both for $850.  Payment will be required at enrollment to hold your spot. You will be invoiced through Paypal. You will also qualify for discounts towards business branding portrait sessions or one to one mentoring after the class should you wish to enroll in either after the workshop. Please fill out the form at the bottom of this page if you would like to enroll or have more questions.

Preparation: Please setup a Facebook Business AND Personal page, Instagram page (preferably business page), YouTube Channel, and have Google Analytics setup for your website. If you don't currently have these, please request a guide about how to set them up when we talk.  We won't have time the day of class to do this, so it will be expected you have it completed before you arrive. You'll also need to bring a smart phone with camera or other digital camera that can also record video.  I'd like to keep it basic though, so we will be learning how to shoot images and video on a Smart Phone (iPhone). Please bring your laptop if you wish to reference your own pages throughout class. It is not required, and one will not be provided to you. 

Your Instructor: Tammy has been a professional portrait photographer running her own studio for 4 years. Due to her involvement in coaching others during that time, she was asked to be one of only 9 Mentors in a group of Photographers totaling over 37,000 photographers. She specializes in helping them grow their business acumen and sales abilities.  Prior to that she spent 7 years working in Corporate Sales and Sales Management for Cars.com where she led teams that coached Franchise and Independent car dealers how to effectively market their inventory and business on a Digital Platform. This entailed everything from hands on sales training to social marketing posts and all the processes in between to ensure their success. The remaining 19 years were also spent in Corporate Sales and Sales Management with strong brands like Goodyear, Penske, Colonial Life & Accident, Management Recruiters International (MRI), McCleod USA, and more where she mastered selling each companies products, services, and brand to their clientele. She has a large social media following on both Facebook and Instagram and utilizes the power of both as well as YouTube to promote and monetize her brand to her own following. 

Social Media IN PERSON WORKSHOP Interest ENROLLMENT FORM: 

Please fill in the following information ONLY if you're interested in enrolling in the class on April 29th or 30th, or if you have more questions ABOUT THE CLASS please click the green SUBMIT button at the bottom. We'll be in touch within one business day.

 

 

 

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